Hit the right audience
every time with Pay Per Click
Attract the right kind of customer to your website with
Pay Per Click advertising.
Pay Per Click Advertising?
Pay Per Click or PPC is an Internet marketing strategy where
you pay a fee each time one of you ads is clicked. Even
though that sounds a little crazy, believe me it's one of
the most effective ways to guarantee that you will have
prospective buyers visiting your site. Instead of trying to
get visits through organic results (a.k.a. regular searches)
which normally takes some time to build and bring your site
to the top of the results, these ads tend to show up at the
top or besides the regular (organic) results and are usually
listed as "sponsored" or "featured".
Every time one of your Pay Per Click ads is clicked you have
effectively bought that click and brought the new lead to
your site. Positioning within the sponsored results is
defined by how much you are willing to pay for the keyword
or key phrase that was searched. Web Designer Express is a
certified Google partner and is ready to help you start your
new PPC campaign.
When should I use PPC?
As you can imagine this kind of advertising have some real
advantages over the standard SEO (Search Engine
Optimization). While standard SEO can take sometimes months
for you to start seeing results PPC implementation is fairly
straightforward, giving you those needed quick results. Your
business, products and services are guaranteed to get
exposure to new potential customers. You can change how much
of your budget you want to spend in a daily basis or on any
given time and set daily limits for your budget.
Are there any downsides to
Pay Per Click?
There are drawbacks to relying only on this kind of
advertisement, however. Your new bid can lower the positions
of other firms, and the most common reaction is to raise the
click value to regain ranking. These kinds of campaigns can
become prohibitively expensive, depending on the
aggressiveness and competitiveness of the parties. Because
of this, constant monitoring is recommended. In addition to
that, many users have learned to recognize PPC and avoid
Your landing page (the page displayed to your customers once
they click on your add) can also make a big difference in
how high you appear while competing with other PPC users.
It's not uncommon that someone paying less money may appear
higher than some competitors. This is based on how well your
landing page is made and how your keywords are place into
it, definitely designing a landing page to your with your
PPC campaign is the right way to go.
How does a PPC campaign work?
A PPC campaign will generally start with a market analysis,
which will tell what are the most used search terms for what
you are trying to advertise. Based on that we can them set
up a starting budget and daily limit for how much you are
planning on spending per click on the campaign. You can also
have multiple campaigns with different keywords running at
the same time to give you a better understanding of what
people are searching for.
For a successful PPC campaign, keyword research is
fundamental. Unlike a regular SEO, with a PPC campaign there
aren't practical limits to the amount of keywords or key
phrases you can use. Also, there is usually no extra cost to
add keywords. This makes the keyword selection process
easier, since there isn't a set number for the keywords to
be used within the site.
An experienced PPC campaigner will be able to set a good
campaign for you without breaking your bank. There are
several keywords and key phrases that can bring traffic to
your site and not all of then are very competitive, it all
depends on how much experience and knowledge the company in
charge of setting this up for you has.
Monitoring and Analyzing
Considering that positions can change any given day,
constant monitoring is crucial for a good Pay Per Click
campaign. Since the top 3 Overture or Google AdWords results
is what is typically shown on most searches the competition
for these places can be fierce, and bidding wars are very
common. Besides tracking ranking positions it's important to
study the efficacy and importance of each keyword and
phrases on a monthly basis.
We will use all of this to refine your PPC campaign and
provide you more traffic per keyword. If you are still not
sure if PPC is right for you, contact us today and one of
our Pay Per click advertising in Miami specialists will be
glad to answer all your questions.
Click Advertising in Jordan
Getting you more traffic
one click at a time.
We've being doing and running these
campaigns for a long time and are experts on PPC Marketing
in Jordan - Amman. We can help you get better results with less
money and drive more clients to your site. Ask for a free
quote and check out what we can do for you.